The Industrial
Growth Process
Our process is simple, but effective.
Foundation
⏫
Growth Blueprint
💻
Messaging & Website
Go-To-Market
Demand Capture (Google Ads)
Demand Gen (LinkedIn Ads +
Content Strategy)
Iteration
🔁 Optimize marketing mix
Phase 1
Foundation
We kick off this phase with the Growth Blueprint. In just two weeks, we dive deep into your business, analyze your market, and create a game plan for the next 3–6 months.
To close out the foundation phase, we optimize your website so it can convert traffic into buyers. For most, that means a complete redesign. For some, we may start with small tweaks.
Onboarding survey and kickoff call
Customer interviews and messaging documentation
Website copy, design & development
Phase 2
Go-To-Market
With a highly-converting website in place, we can start driving traffic from your ideal buyers.
We typically launch Google Ads campaigns first to catch people in buying mode. Next, we launch LinkedIn Ads to get your product in front of your audience at scale.
Google Ads
LinkedIn Ads
Tech stack (HubSpot, Tag Manager, and Google Analytics)
Phase 3
Iteration
Phase 3 is easy to explain. We double down on what's driving pipeline and revenue, and cut what's draining our resources without producing returns.
What kind of results
can we expect from
your work?
We take a no-BS approach to marketing results: Our only success metrics are pipeline dollars and closed-won revenue. Here's a rough timeline for what you can expect.
Laying the foundation for growth.
First marketing-sourced deals.
Noticeable increase in marketing-sourced pipeline and first closed-won revenue.
Quarterly increasing marketing-sourced pipeline and revenue.
A nimble team,
delivering quality work
We're small and intend to keep it that way. Our team size allows us to move quickly and avoids unnecessary overhead costs for our clients (that's you).
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