The Industrial
Growth Process
Our process is simple, but effective.
Foundation
⏫
Growth Blueprint
💻
Messaging & Website
Go-To-Market
👋
Demand Capture (Google Ads)
🤝
Demand Gen (LinkedIn Ads +
Content Strategy)
Iteration
🔁 Optimize marketing mix
Phase 1
Foundation
We kick off this phase with the Growth Blueprint: A two-week sprint where we learn about your business and create a game plan for the next 3–6 months.
Next, we'll conduct customer interviews, straighten out your messaging, and update your website, so it sells the heck out of your product.
This phase is critical: here, we decide what to tell your buyers (on your website, your ads, etc.) and how we intend to reach them. This phase takes 1–3 months, depending on the engagement and website work required.
Customer interviews and analysis
Messaging documentation
Website copy, design & development
Phase 2
Go-To-Market
Now, we have an excellent website to sell your product, and understand which message will resonate with your buyers.
Time to turn on your ads! If applicable, we launch your Google Ads campaigns first to catch people in buying mode. Next, we launch paid social ads (most likely, LinkedIn) to get your product in front of your audience at scale.
Google Ads
LinkedIn Ads
Setting up your tech stack (typically HubSpot, Tag Manager, and Google Analytics)
Phase 3
Iteration
Phase 3 is easy to explain. We do more of what's working, and less of what's not working.
What kind of results
can we expect from
your work?
We take a no-BS approach to marketing results: Our only success metrics are demo/quote requests, revenue pipeline and closed-won revenue. You won't find us sending you reports celebrating clicks or traffic.
Laying the foundation for growth.
First demo/quote requests.
Noticeable increase in demo/quotes and revenue pipeline.
Steady flow of demos/quotes and first closed-won revenue (depending on your sales cycle).
A nimble team,
delivering quality work
We're small and intend to keep it that way. Our team size allows us to move quickly and avoids unnecessary overhead costs for our clients (that's you).
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